Dominar Developments
Turning Doubt into Confidence
Challenge:
Dominar Brokers were skeptical about collaborating with the company due to concerns about financial capability and project delivery. The lack of a strong marketing narrative only deepened their doubts, leaving the company with minimal broker support and dismal sales – only six offices sold despite a marketing spend of 22 million EGP.
Solution:
We at Trending tackled the issue with a business-first approach. Instead of traditional marketing, we directly engaged brokers through meetings, calls, and site visits. We organized exclusive tours for 18 out of 35 broker companies, including their CEOs, who witnessed the projects and construction progress firsthand. To amplify credibility, we captured their honest opinions on video and used them in campaigns targeting other brokers.
Results:
- Sold out Two projects: “Three Square” in 40 days and “The Yard” in a single day based on the reputation of the first.
- Transformed broker perception, increasing collaboration and trust in the company.
- Delivered a record-breaking ROI, proving that operational excellence combined with credibility can drive unmatched results.
