Seif Developments
Valory – Selling ROI, Not Just Units
Challenge:
Valory’s mixed-use project in Nasr City, a prime location near Cairo Airport and City Centre Almaza, needed a unique angle to attract investors. The challenge was to showcase its exceptional ROI potential for clients.
Solution:
We crafted an investment-focused narrative, highlighting the value of owning a hotel unit in such a premium location. Through research-backed messaging, we demonstrated that a fully furnished unit could generate over 1 million EGP annually, with potential daily rental income of 5,000 EGP.
To amplify this, we launched an engaging campaign with six concise reels showcasing project facilities. Transparency was key, so we filmed interviews with Valory’s sales directors, ensuring credibility and trust.
Results:
- Successfully sold out the first and second phases, with plans to replicate this success for the third phase.
- Transformed potential customers into confident investors by highlighting measurable returns.
- Reinforced Valory’s reputation as a reliable and lucrative real estate investment option.
