Seif Developments
1500 Units Sold with Precision and Creativity
Challenge:
Seif Developments needed a creative partner to drive sales for their flagship project, Soly Coast, while managing limited broker collaborations and targeting specific client demographics.
Solution:
Over 13 months, Trending designed a multi-faceted strategy, combining celebrity endorsements like Hussein Fahmy with targeted campaigns across social media and WhatsApp. We also developed trust-building broker campaigns and showcased existing clients’ experiences through creative video storytelling.ensuring credibility and trust.
Results:
- Sold 1500 chalets over two phases, with the third phase nearing completion.
- Reached 19,817 leads, converting 8% into sales with a cost per lead of just 79.26 EGP.
- Established a benchmark for low-cost, high-impact campaigns, achieving total sales with a budget of 1.15 million EGP (excluding taxes and admin fees).
- The project’s success solidified Seif Developments’ reputation, paving the way for future ventures like Soly Vie
